What if thanking donors wasn’t just a nice gesture, but a powerful way to build lasting relationships and boost fundraising results? In this blog we talk to Lisa Sargent, donor communications expert and author of Thankology, about how heartfelt, timely thank-yous can transform the way supporters connect with your cause. Based on years of writing hundreds of donor letters for a leading U.S. animal welfare organization, Lisa discovered what many of us suspect: when you treat gratitude as a serious part of your strategy, donors respond.

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